Lately I’ve been working on many websites\blogs. Most internet marketing gurus tell only two important things for your website\blog to be successful – Great content and great promotion. All other things that you do to a website are merely complementary to either of these two jobs.

Most webmasters and bloggers, in order to diversify their income and minimize risk, often put their hands in more than one basket, by owning multiple websites in multiple niches. It is a great strategy, but it ends up becoming a cumbersome process in managing all the websites. There are webmasters who own as many as 20-30 websites. How do you ensure that each of these blogs are updated regularly with content, are promoted equally? This requires a lot of organizing effort from the webmaster and bloggers.

Lets jolt down the points one should ensure for better management of websites\blogs:

- The first step in getting to better management is to list down all your blogs. I’d recommend that you use a software like Microsoft Excel to create and manage the list of all the blogs and websites. You may always use this master database to add new websites or delete domains from the list when you have decided that a certain website is dead for you. Also, this is a great way to manage your domain expiration date, so that you can renew your domain in time.

- Realize that not all niches are the same. The quantity of content, the frequency of updates and the competition in each niche are all different. Let us take two niches for example: “technology tips” and “My favourite indian dish”. I would classify these two websites on the two extremes of all the factors mentioned. “Technology news/tips” has a lot of content to cover, needs a high update frequency and also has an amazingly high competition. “My favourite indian dish” is a niche with very little content to add, does not require frequent updates and has little to no competition.

- Analyze your visitors. See which blog is helping you monetize the most, see how visitors are interacting with the site (which site gets more comments by visitors & pageviews etc). Basically concentrate more on the site which pays.

- Think of a Page ranking motto. Here is my motto for maintaining a site:

Priority = Content interaction ranking + Content ranking + Competition ranking

The idea is to rank all your websites\blogs across each of these three factors and add the ranks. So, if “Technology news” is ranked number 1 on all three factors, it ends up with a total 3. With 40 websites to manage, My favorite indian dish at the other extreme would add up to 120.

You now have a priority list with which you may decide the frequency of updates and level of effort to put into promotion for the websites\blogs. A website which is ranked 12th would not be attended to before you work on the content or traffic of the website at 11 and so on. Again it all depends on how you plan.

It sure is a lot of work. By using the above method, you can ensure that your work is prioritized and expect to improve gradually across all your niche websites\blogs.

Do you have more tips? what tools or techniques do you use to manage your websites\blogs? share it with us by posting your comments below.

Tags | blogging tips